Transforming Regulatory Compliance & Investor Support: How ExD’s AI-Powered Chatbot – SARA is Revolutionizing SECP’s Customer Engagement

The Securities and Exchange Commission of Pakistan (SECP) is responsible for regulating businesses, ensuring compliance, and fostering a transparent investment ecosystem. However, with thousands of daily inquiries related to company registration, legal compliance, investment regulations, and fraud prevention, SECP faced challenges in delivering timely, accurate, and accessible support to businesses, investors, and financial institutions.

To overcome these challenges, SECP partnered with Excellence Delivered (ExD) to develop and implement SARA, an AI-driven virtual assistant that enhances regulatory accessibility, automates responses, and provides real-time compliance guidance. 

Challenges in SECP’s Traditional Support System

Despite SECP’s critical regulatory function, its traditional manual inquiry handling process presented several obstacles:

• High Inquiry Volume: Thousands of daily queries regarding company registration, compliance, and investment laws created response backlogs.
• Delayed Responses: Manual handling of inquiries resulted in slow turnaround times, frustrating businesses and investors.
• Complex Regulatory Landscape: Startups, SMEs, and foreign investors found it difficult to navigate intricate legal and compliance frameworks.
• Limited Availability: SECP’s helplines and email support only operated during business hours, leaving investors without real-time access to information.
• Inconsistent Information: Human agents often provided varying answers to similar regulatory queries, leading to confusion.

Fraud & Scam Prevention: Many investors fall victim to fraudulent schemes due to a lack of awareness about legitimate financial regulations.

ExD’s AI-Powered Solution for SECP 

In 2018, when AI was not even a buzzword, ExD implemented an AI-driven chatbot, SARA, designed to serve as SECP’s virtual compliance assistant, ensuring real-time, accurate, and context-aware interactions with businesses, investors, and regulatory bodies.

1. AI-Powered Knowledge Base & Training 

• SARA was trained on SECP’s regulatory frameworks, company laws, tax regulations, and compliance guidelines, ensuring precise, up-to-date responses.
• The AI model continuously updates based on policy amendments and legal changes, enabling reliable and compliant guidance.

2. Multi-Platform Integration 

• The chatbot, SARA, is deployed across SECP’s website, mobile app, and digital channels, providing 24/7 regulatory assistance.
• Businesses, entrepreneurs, and investors now have real-time access to legal guidance, reducing their dependency on helplines and email support.

3. AI-Driven Company Registration Assistance 

• SARA guides businesses through the entire company registration process, covering:
  • Required documentation
  • Fee structures
  • Timelines and approvals
  • Regulatory compliance obligations
• Automating these responses has reduced SECP’s workload, enabling faster query resolution and improved user experience.

4. Multilingual Support for Wider Accessibility 

• To serve Pakistan’s diverse business community, the chatbot supports English, Urdu, and key regional languages like Punjabi, Sindhi, Pashto, and Balochi. Using advanced Natural Language Processing (NLP), it understands and responds in multiple languages, making regulatory and business information more accessible, especially for SMEs, startups, and investors in local or rural markets where English isn’t widely used.

5. Data Analytics for Regulatory Insights 

• The AI assistant monitors user queries, tracks engagement trends, and identifies common regulatory concerns, enabling SECP to:
  • Refine policies based on public inquiries.
  • Enhance investor education by addressing frequently asked compliance questions.
  • Improve service efficiency by optimizing resources for high-priority cases.

6. Fraud Detection & Investor Awareness 

• SARA educates users on legal investment practices, fraud prevention, and unauthorized financial schemes, acting as a digital safeguard against financial scams.
• Businesses and investors now have instant access to fraud prevention guidelines, strengthening investor confidence in SECP’s regulatory framework.

Impact & Results 

With ExD’s AI-powered automation, SECP has transformed its regulatory support system, achieving:

• Instant responses to 1000+ daily queries, eliminating delays in compliance assistance.
• 24/7 accessibility, allowing businesses and investors to obtain regulatory guidance anytime.
• Enhanced compliance awareness, ensuring businesses follow SECP’s legal frameworks efficiently.
• Reduced human workload by 60%, freeing SECP’s support agents to focus on complex compliance cases.
• Data-driven policy improvements, allowing SECP to refine its regulatory approach based on chatbot analytics.
• Fraud prevention & investor protection, mitigating risks by providing real-time fraud awareness education.

Conclusion 

By adopting ExD’s AI-driven automation, SECP has successfully modernized its regulatory support system, making compliance guidance more efficient, accessible, and transparent. SARA, the AI-powered chatbot, now enables businesses, investors, and financial institutions to navigate Pakistan’s legal framework seamlessly, without delays or confusion.

As AI technology evolves, ExD remains at the forefront of AI-driven innovation, helping organizations like SECP automate complex processes, enhance decision-making, and strengthen investor confidence. This AI-powered transformation represents the future of digital regulatory compliance, fraud prevention, and stakeholder engagement, ensuring SECP’s commitment to a transparent and investor-friendly business ecosystem.

Excellence Delivered (ExD) is a trusted SAP Platinum Partner with a strong track record in delivering enterprise-grade digital solutions. Our expertise spans both SAP and AI, enabling us to provide end-to-end transformation services—from intelligent automation to regulatory compliance and ERP optimization. With deep roots in the SAP ecosystem and a forward-looking approach to AI innovation, ExD continues to help organizations modernize operations and unlock long-term value.